Wednesday, December 27, 2006

False Advertising

There's been a trend in real estate advertising lately. Even though its both strange and anoying, I've been hesitant to criticize my fellow realtors.

There has been an increasing tendency for people with little or no sales in the downtown area to advertise themselves specialists in lofts or downtown experts.

As a realtor, I can look up the number of sales an agent has made downtown within a minute or two. While we were hesitant to proclaim any special knowledge of downtown, after several million in loft sales, it seemed appropriate. What's hard to understand is how anyone would advertise as a specialist in an area that they've never worked in.

There may be some that think this is about a fear of competition. The idea of more realtors entering the downtown market is really exciting to me actually. It means that there are people trying to learn the different variables that we have to deal with downtown that aren't a part of suburban real estate. It also might mean the end of hearing stories of realtors trying to dissuade thier clients from looking downtown by saying, "you don't want to go down there." Lastly, it means that when the developer's find other areas to develop, that there will be a community of professoinals available to keep the real estate market moving downtown.

To all the aspiring "downtown specialists," lets keep it real.

1 comment:

mzzim said...

Hi, the "sexy girls" picture is priceless and made me smile out loud...

I like your site and plan to visit it from time to time.

Oh, by the way, I just bought a condo a few years ago (not downtown), so not in the market just right now. But, maybe in a few years. I do love the idea of lofts and living downtown.